Throughout this pandemic we have seen significant strain placed on the fashion retail industry. We are increasingly receiving enquiries from parents facing redundancy and can already see the added pressure they are feeling, as the festive period approaches.  

Many of the items we fund, like children’s clothing, laptops for schoolwork or sensory toys can be wrapped up and given as gifts, meaning that at least Christmas day can feel special for the children who receive our grants.   

As one parent told us, “I cannot even describe how helpful this grant was at this time, especially before Christmas. It has taken a lot of pressure off me and has improved my mental health during a difficult time.”

Each week our charity is giving out £10,000 in grants to help parents and carers across the industry provide essential items for their children. By donating your unused festive party budget, you will help us to continue offering this free and vital service.